How to Prepare for GA4

Position your brand for success by migrating as soon as possible to protect your YoY data. Talk with the experts at Code3 about how to act now. 

 

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Google Analytics’ announcement on the sunsetting of Google Analytics, known as Universal Analytics or GA3, has brands gearing up for the migration to GA4. This new version of Google Analytics, GA4, is a more future-proof data platform that is geared toward the current and future state of the web, and will be the only version of Google Analytics by summer 2023. Google Analytics will stop collecting and processing data on June 30th, 2023. 

All standard (free) Universal Analytics properties will stop processing new hits on July 1, 2023. All 360 (paid) Universal Analytics properties will stop processing new hits on October 1, 2023. Given the look back window of 14 months within G4, brands are migrating now to protect YoY data.

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EXPLORATION FEATURE

Users can create highly-customized insights with this feature.

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NEW DATA MODEL

Revised approach to data collection, processing, user experience, and reporting. 

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PRIVACY FEATURE

Updated privacy features for current and future privacy needs of web users.

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LOOKING AHEAD 

Future-proof data platform geared toward increased security and privacy.

Making the switch from Universal Analytics to GA4 might seem intimidating. But don't wait. The sooner you switch, the more powerful your data and the more opportunity you'll have to reach your target customers. Code3 is ready to help its clients transition to GA4 using our powerful analytical tools and planning teams. If you're ready to make the change and set your business up for long term success, contact us today to learn how we can help.

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